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Thailand Ecommerce Databook Report 2023 Explores Accelerated Growth, New Databook Reveals In-Depth Market KPIs and Consumer Dynamics – Forecasts to 2027


DUBLIN–(BUSINESS WIRE)–The “Thailand Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q2 2023 Update” report has been added to ResearchAndMarkets.com’s offering.


The Thailand ecommerce industry, witnessing a robust annual growth rate of 15.40% in 2023, is projected to soar to US$31.5 billion, as disclosed in a comprehensive new research publication now available on our site. The latest findings elucidate critical insights into the burgeoning digital commerce sector, offering over 100 pivotal performance indicators and an array of consumer demographics influencing the market trajectory.

Market Dynamics and Growth Projections

  • Gross Merchandise Value, Volume, and Transactional Value analyses forecast continuous sector expansion with a compound annual growth rate (CAGR) of 11.73% from 2023 to 2027, propelling the gross merchandise value from US$27.3 billion to an impressive US$49.1 billion by 2027.

Thailand Ecommerce User and Market Share Insights

  • The databook offers quintessential user statistics, including card abandonment and product return rates, aligned with ecommerce spend per capita and GDP data.
  • Market share scrutiny highlights leading ecommerce players’ strategies and dominion across retail, travel, and food service verticals.

Segment Analysis and Forecasts

  • Stratified commercial assessments cover retail shopping, travel and hospitality, online food service, media and entertainment, healthcare and wellness, and technology products and services.
  • Niche trends, including live streaming engagement and cross-border ecommerce, are meticulously evaluated to present a granular viewpoint.

Key Ecommerce Verticals and Sales Channel Exploration

  • Sales channel analysis dissects the prevalent platform to consumer and direct to consumer dynamics alongside consumer to consumer trends.
  • Detailed forecasts encompass a segmentation of the ecommerce market by engagement model, location, device, and operating system.

Consumer Behaviour and Payment Instrument Patterns

  • A spotlight on Thailand’s ecommerce landscapes delves into the consumer behaviour intricacies and payment preferences, capturing the essence of the digital consumer’s journey.
  • An exhaustive study of payment instrument preferences sets a foundation for understanding shifts in consumer spending patterns.

Tailored Strategies and Market Opportunities

  • Built on an array of proprietary surveys and industry-leading analysis, the databook empowers stakeholders to pioneer market-specific strategies, leveraging opportunities across the burgeoning segments.
  • The report synthesizes complex market factors, demographics, and attitudes to harness actionable insights and align them with upcoming trends and drivers.

The digital transformation is redefining the commercial landscape in Thailand, as businesses and consumers alike adapt to a dynamic ecommerce arena. The new publication offers invaluable perspectives and data-driven insights into an increasingly digital-first market environment. This report is an essential tool for strategists, marketers, and industry leaders seeking to capitalize on the ecommerce growth trajectory in Thailand.

This compendium serves as a critical resource for understanding the evolving ecommerce climate in Thailand, offering an unprecedented look into the key drivers of the market’s progression. For those looking to make informed decisions and strategic moves within Thailand’s digital commerce space, this databook is indispensable.

Key Attributes:

Report Attribute Details
No. of Pages 110
Forecast Period 2023 – 2027
Estimated Market Value (USD) in 2023 $31.5 Billion
Forecasted Market Value (USD) by 2027 $49.08 Billion
Compound Annual Growth Rate 11.7%
Regions Covered Thailand

Companies Mentioned

  • Amazon
  • Central
  • Kaidee
  • Lazada
  • Shopee
  • Eatigo
  • Foodpanda
  • Grab Food
  • Happy Fresh
  • Line Man
  • booking.com
  • Expedia
  • Grab Taxi
  • Kayak
  • Tripadvisor

For more information about this report visit https://www.researchandmarkets.com/r/9c0dwm

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.



Laura Wood, Senior Press Manager


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