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Taiwan’s Gift Card Market Poised for Growth, Predicted to Reach US$3.8 Billion by 2028 – ResearchAndMarkets.com

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DUBLIN–(BUSINESS WIRE)–The “Taiwan Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.


The gift card market in Taiwan has continued to exhibit a robust growth trajectory and is forecasted to expand significantly in the forthcoming period. With a compound annual growth rate (CAGR) of 7.2% from 2024 to 2028, the market is anticipated to mature from a value of US$2.6 billion in 2023 to US$3.8 billion by 2028. This surge is attributed to a convergence of factors enhancing both the retail and corporate segments, notably the rise of e-commerce, the trend of digital gifting, and various initiatives from the governmental and service sectors to revitalize growth.

A Comprehensive Market Outlook

Presenting an extensive, data-oriented analysis, the market’s outlook encapsulates opportunities and potential risks within a multitude of retail categories. The report encompasses over 75 key performance indicators (KPIs) at the national level, delivering a thorough comprehension of the market’s dynamics, and offering projections for the future.

Diverse Applications Across Consumer Segments

The scope of the market’s expansion is broad, encompassing various consumer segments and product categories. From the total spend on gifts to the detailed breakdown of the gift card market by consumer segment—both retail and corporate—the market is dissected to reveal underlying trends and tendencies. The digital gift card sector, in particular, is singled out to analyze its size and distribution across different consumer demographics and purchasing occasions.

Consumer Behaviour and Market Size Analysis

Critical to informed market strategy, insights into consumer behavior and demographics are highlighted, offering an in-depth view of purchase patterns. This encompasses analysis tailored to specific age groups, income levels, and gender demographics. Further, the report delves into the corporate consumption of gift cards, examining the functional attributes and occasions which predominantly drive the market, from employee to consumer incentives, shaped by the scale of business operations.

Sector-Specific Gift Spend Insights

Expanding beyond general market observations, the report investigates gift spending across various product categories and retail sectors—the information vital for recognizing consumer preferences and shifts. Categories range from food and beverages to entertainment and travel, extending to a diversified portfolio of consumer-oriented sectors.

Channel Distribution Dynamics

An understanding of the distribution channels is key to grasping the market’s complexities. The report parses the differences between online and offline sales, first-party and third-party sales, as well as sales uplifts—shedding light on the multi-channel strategies that predominate in the gift card landscape.

This forward-looking analysis of Taiwan’s gift card market provides a beacon for corporations, retailers, and marketers to navigate the evolving consumer landscape, aligning strategies with the dynamic patterns of gift card purchases and usage.

Key Attributes:

Report Attribute Details
No. of Pages 268
Forecast Period 2024 – 2028
Estimated Market Value (USD) in 2024 $2.9 Billion
Forecasted Market Value (USD) by 2028 $3.8 Billion
Compound Annual Growth Rate 7.2%
Regions Covered Taiwan

For more information about this report visit https://www.researchandmarkets.com/r/b1nanw

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