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Taylor Swift’s Eras Tour is continuing its planetary takeover, kicking off its European leg this week in France. Since her first concerts in March 2023 in the US, the pop star has been credited with boosting the national GDPs of the United States, Singapore and Australia. For a deeper look at the business phenomenon that is Taylor Swift, FRANCE 24’s Charles Pellegrin speaks with former music business executive, Professor Linda Bloss-Baum. She is the assistant director of the business and entertainment programme at American University’s Kogod School of Business.
Also in the programme:
More than a year after Saudi Arabia and Iran agreed to restore diplomatic ties, the implications of that thaw in tensions can be felt beyond the two nations. For instance, Iraq has seen a surge in investments from Gulf states which had previously avoided the country because of its links to Tehran.
And we head to southern China, where young sales professionals are going back to school to learn how to use TikTok to better target foreign markets.
